Effort IntoOwnership 🚀
Be part of something big. We connect talented people with ambitious founders — turning effort into ownership, building amazing businesses together.
No credit card required • Free to get started
Here's the Problem... 😬
Building a business is hard. Really hard. The stats are brutal:
of startups fail because they run out of cash
fail due to lack of funding or investors
don't have the right team to execute
of startups ultimately fail
Source: CB Insights, GrowthList 2024 Research
AI Can Write the Code. But Who Finishes the Product? 🤖
AI has transformed how fast we can write software. Tools like ChatGPT, Copilot, and Cursor can generate working code in minutes. But here's what nobody talks about: writing code is only 20% of building a real business.
The other 80% — deployment, security, compliance, user testing, marketing, support, billing, scaling — that's where projects die. Thousands of founders have a half-built AI-generated app sitting on their laptop right now, unsure how to turn it into something real.
of companies abandoned most of their AI initiatives in 2025, up from 17% the year before
S&P Global Market Intelligence
of AI projects fail before ever delivering real business value to their organisations
Quest / Gartner Research
longer to complete tasks when using AI coding tools — despite developers believing they were faster
METR / AI Productivity Study 2025
The truth is: AI made starting a software project trivially easy. But finishing one — turning code into a product, a product into a company, and a company into a success — still takes real people with real skills.
That's exactly what Effort2Owner is built for. We connect you with the people who can take your project across the finish line — and they earn ownership for doing it.
What If There Was Another Way? 💡
What if founders could build amazing teams without needing VC funding? What if talented people could own part of the companies they help build?
Effort Into Ownership 🎯
Instead of paying cash you don't have, offer a piece of the pie. Instead of another boring job, earn ownership in something you're helping build.
Effort → Equity → Success → 🎉
How Effort2Owner Works ✨
Three simple steps to start building together
Post or Browse
Founders post "Sweat Packs" — opportunities offering equity for specific work. Talent browses and finds perfect matches.
Match & Agree
Talent submits bids, founders review and accept. Both agree on milestones, equity, and timeline. All transparent and fair.
Work & Earn
Complete milestones, submit proof of work, and receive your equity. Build reputation. Grow together. 🎉
Build Your Dream Team Without the Funding
You've got the vision. You've got the drive. Now get the talent you need — without emptying your bank account or giving up control to investors.
- Post unlimited Sweat Packs for free
- Full cap table management & UK compliance
- Milestone-based equity release — only pay when work is done
- Built-in contracts and legal protection
- Find developers, marketers, designers & more
Own What You Help Build
Tired of making other people rich? Your skills are valuable. Use them to build wealth through ownership, not just a paycheck.
- Earn real equity in real companies
- Browse hundreds of exciting opportunities
- Build a portfolio of startup ownership
- Work on your terms — ongoing or project-based
- Build your reputation and get better deals
Built for Trust & Fairness 🤝
We've thought of everything so you can focus on building
Protected Agreements
Every deal is documented with clear milestones and expectations
Proof of Work
Equity only releases when work is verified complete
UK Companies House
Full compliance with SH01-SH19 forms built right in
Reputation System
Multi-dimensional ratings help you find the best partners
Dispute Resolution
Fair mediation process if things don't go to plan
Community First
We're building something special, together
Ready to Build Something Amazing? 🚀
Join thousands of founders and talented people turning work into ownership.
Free to join • No credit card needed • Takes 30 seconds